Branded editorial feature for Kellogg’s Special K in a larger wellness campaign, using a Q&A with pro roller skater Coco Franklin to spotlight the brand’s role in supporting health goals.

Role: creative lead and lead writer, shaping narrative direction, creative briefs, and messaging across editorial and social.

Samsung-branded editorial feature translating proprietary Gen Z AI research into an interactive, educational story, extended through Instagram polls to drive audience engagement.

Role: creative lead and lead writer, shaping narrative and cross-platform messaging.

Integrated branded campaign for Too Good & Co. across custom video, social extensions, and editorial hubs aimed at showcasing influencer routines.

Role: lead on branded content strategy and execution—developing creative briefs, directing narrative cohesion, and managing contributors across platforms.

Sponsored feature within PureWow’s first-ever digital “Sleep Issue,” developed to educate readers on Serta’s Perfect Sleeper mattress while aligning with the broader editorial theme.

Role: issue lead and campaign lead, overseeing concept development and narrative direction across the package, and serving as lead writer for the branded feature.

Award-recognized branded microsite for Perdue created as an immersive grocery shopping survival guide, blending educational storytelling with seamless product integration across a custom-built experience.

Role: branded content creative lead and lead writer, overseeing concept development, narrative structure, and execution from pitch through launch.

Sponsored editorial feature for Benjamin Moore focused on first-home decorating tips, integrating expert paint guidance and local retailer support in a way that felt organic to the PureWow audience.

Role: creative lead and lead writer.

Branded microsite for Sephora centered on acne education, developed with custom visuals and editorial direction.

Role: campaign lead and lead writer—partnering with designers on layout and collaborating on the shoot to make sure every product moment landed with clarity and authenticity.

Branded commerce feature for Openhaus as part of a larger campaign, highlighting a virtual influencer home tour with embedded Amazon product links.

Role: lead writer, shaping the editorial narrative and integrating seamless, conversion-focused shopping touchpoints.

Parenting shopping feature for OXO Tot focused on baby-led weaning essentials.

Role: lead writer, crafting audience-focused narrative and product guidance that supports both utility and conversion.

Seasonal branded shopping feature for Old Navy, highlighting holiday party looks and gift ideas.

Role: creative lead, overseeing contributor assignments, editing, narrative direction, and client feedback integration to ensure cohesive execution.

Bank of America branded educational feature aimed at helping first-time home buyers prepare for purchase, presented through an engaging flip-card format.

Role: creative lead, guiding narrative framing, contributor workflow, and collaboration with design to support clarity and user engagement.

Wellness feature for PureWow blending personal experience with clear, step-by-step guidance on using menstrual cups, designed to educate readers and demystify a common health topic.

Personal essay originally written for PureWow (and later syndicated to Yahoo Lifestyle) reflecting on how anxiety influenced coping and growth during the pandemic.

Editorial refresh for PureWow updating a self-care at-home guide with modernized recommendations, refreshed links, and integrated shopping modules to better serve evolving reader needs.

Contributor feature for ET Week Media, highlighting curated fall fragrance picks, written for both print and digital audiences.