Branded editorial feature for Kellogg’s Special K in a larger wellness campaign, using a Q&A with pro roller skater Coco Franklin to spotlight the brand’s role in supporting health goals.

Role: creative lead and lead writer, shaping narrative direction, creative briefs, and messaging across editorial and social.

Samsung-branded editorial feature translating proprietary Gen Z AI research into an interactive, educational story, extended through Instagram polls to drive audience engagement.

Role: creative lead and lead writer, shaping narrative and cross-platform messaging.

Integrated branded campaign for Too Good & Co. across custom video, social extensions, and editorial hubs aimed at showcasing influencer routines.

Role: lead on branded content strategy and execution—developing creative briefs, directing narrative cohesion, and managing contributors across platforms.

Branded recipe roundup for PEOPLE, sponsored by the U.S. Highbush Blueberry Council, featuring four seasonal blueberry recipes with accompanying food writing highlighting the versatility and flavor of the berry.

Role: Writer

Branded shopping feature for NordicTrack on Forbes Vetted, spotlighting the brand's iFIT-powered treadmill lineup through expert commentary from iFIT's CMO and shoppable product picks across three models.

Role: Writer

Bank of America branded educational feature aimed at helping first-time home buyers prepare for purchase, presented through an engaging flip-card format.

Role: creative lead, guiding narrative framing, contributor workflow, and collaboration with design to support clarity and user engagement.

Sponsored editorial feature for Benjamin Moore focused on first-home decorating tips, integrating expert paint guidance and local retailer support in a way that felt organic to the PureWow audience.

Role: creative lead and lead writer.

Sponsored feature within PureWow’s first-ever digital “Sleep Issue,” developed to educate readers on Serta’s Perfect Sleeper mattress while aligning with the broader editorial theme.

Role: issue lead and campaign lead, overseeing concept development and narrative direction across the package, and serving as lead writer for the branded feature.

Branded commerce feature for Openhaus as part of a larger campaign, highlighting a virtual influencer home tour with embedded Amazon product links.

Role: lead writer, shaping the editorial narrative and integrating seamless, conversion-focused shopping touchpoints.

Parenting shopping feature for OXO Tot focused on baby-led weaning essentials.

Role: lead writer, crafting audience-focused narrative and product guidance that supports both utility and conversion.

Seasonal branded shopping feature for Old Navy, highlighting holiday party looks and gift ideas.

Role: creative lead, overseeing contributor assignments, editing, narrative direction, and client feedback integration to ensure cohesive execution.

Reported wellness feature for Scary Mommy examining postpartum rage as an underdiagnosed symptom of PPD, drawing on expert interviews to explore why anger-forward presentations slip through standard screening tools—and what treatment actually looks like.

Editorial food feature for PureWow exploring the cabbage trend through the lens of gut health, drawing on expert sourcing to break down why the vegetable has had such a cultural moment, and why it earns the hype.

Editorial refresh for PureWow updating a self-care at-home guide with modernized recommendations, refreshed links, and integrated shopping modules to better serve evolving reader needs.