A Bit About Me
I’m a freelance branded content strategist and writer with 10+ years of experience in digital media, basically the person you bring in when you need the whole package without the full-time hire.
I came up through digital publishing, which means I think like an editor and execute like a strategist: concept the campaign, write the hero piece, wrangle the contributors, get it live in the CMS. I’ve led 360-degree campaigns from pitch through launch across site, social, email, video, and experiential—partnering with brands, agencies, and media companies in the women’s lifestyle space that make work that actually feels good to read.
Because branded content doesn’t have to be a snooze.
Outside of work, you’ll usually find me rewatching The Office for the millionth time or wandering a local farmers market—likely chasing my kid and leaving with too many loaves of fresh bread (if there is such a thing).
Here’s How This Works
Big project, tight deadline, no bandwidth? That’s my cue.
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I concept and write campaigns that feel editorial, not advertorial—from single features to multi-platform packages. Whether you hand me a brief or we build the idea together, I’ll make sure the story lands.
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I assign and edit contributors, manage timelines, handle CMS, and keep all the moving parts moving. If you need someone to own the project so you don’t have to, that’s this.
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From RFP through launch, I can work across the full campaign lifecycle, including cross-platform extensions like email and social. I’m comfortable in the weeds and in the strategy doc.