I’m a Branded Content Strategist and Senior Copywriter with more than a decade of experience in digital media, focused on brand storytelling that balances voice and performance.

I’ve spent much of my career on in-house creative teams at women’s digital publications like PureWow and Bustle Digital Group, leading 360-degree campaigns from pitch through launch. My work has spanned site, social, email, experiential, and video—partnering closely with sales, marketing, design, and account teams to bring thoughtful, audience-first storytelling to life.

I came up through digital publishing, which means I care deeply about voice, structure, and tone. Over time, that editorial instinct evolved into shaping branded content that feels natural—not forced—and aligned with real business goals. I’m comfortable contributing to proposals, refining messaging once campaigns are live, and keeping the many moving parts of content organized and on track.

I’ve also worn the managing editor hat, so I have a soft spot for clean workflows, clear communication, and making sure deadlines are met without drama.

Outside of work, you’ll usually find me rewatching The Office for the millionth time or wandering a local farmers market—likely chasing my kid and leaving with too many loaves of fresh bread.

If you’re looking for experienced, steady collaboration and storytelling you can trust, I’d love to connect.